Dressed in a gold costume we came across couturier for dogs Roberto Negrin from New York. He visited Amsterdam briefly to do a photoshoot and filming at Lloyd Hotel for an online commercial. RTL-Boulevard jumped to the opportunity of talking to him.

Christmas is a very good time for Roberto’s business, but the even better is Haloween. That’s when his clients really want to show off at parties and events. ‘Lots of people like the costumes and I love cross-play, dressing up as animal characters and the dogs as cartoon characters. So for us Haloween is huge’.

He came upon his passion by accident, seven years ago. His mom taught him some basic sewing techniques and how to take measurements. His first outfit won ‘Best Dress’ and ‘Runner-up to the crown’, and off he went designing couture for dogs. Now, he has clients all over the globe; doing commercials, tv-productions, and dressing out the pets for special happenings.

He was in Amsterdam to test the waters, to see how the Dutch market reacts to his sense of dress. ‘I find the Dutch are animal lovers, yet dog owners are still a little shy to the idea of dressing up their dog, showing their affection for the pets. We want dogs to be themselves, to be comfortable. We choose the right fabrics to match their fur and their skin. When you see the dog, it has to make you smile. It has to fit in with the dog’s personality. I supervise all outfits, because it is my creativity, if we are away, we try to do Skype interviews, so it’s a very personal approach. I treat my work not so much as a business, I see myself as an artist.Sometimes people try to force their dogs into a big gown, but I am more into tiny dresses or tutu’s. I have a name to protect. You don’t want to see a dog in the street struggling in an impossible outfit.