Lloyd Hotel started out as a creative hotel that turned out to be very popular in the business world. The close-knit event planners Majorie de Groot and Jeanine Freese are happy to talk about their work. Lloyd Hotel has always been the special hotel everyone likes to return to, says Majorie. When I first started working here, I was always thinking “wow!”; the combination of creativity offers a lot of possibilities. The hotel and the rooms are all so different and separate, adds Jeanine.

Majorie, manager meeting & events, initially started as restaurant manager and was given a new position due to the demand for location rental. She designed the Meeting & Events department. Jeanine joined 5 years ago. Majorie: ‘Lloyd Hotel is full of unusual stories, it’s a special place to host business meetings. Initially, the hotel was not designed for this purpose, which is also the reason it has such unusual spaces and it stands out from the crowd, it is a much sought-after location.’. Jeanine; ‘Diversity is embraced with genuine interest, it makes our spaces ‘places to connect’, places where people meet,’ says Jeanine.

Nothing is too crazy

Lloyd Hotel is a place to connect; between disciplines, between people, between companies. Playfulness and creativity create an openness in which a great deal is possible,’ says Majorie. They experience the craziest things. We love it when people want something out-of-the-box,’ says Jeanine. We really can do a lot. Everyone in the team helps out. At Lloyd Hotel, various events take place, from international meetings to gala dinners, from car presentations to DJ sets and from children’s parties to wedding proposals. At Lloyd Hotel anything is possible.


Both are not only ambassadors of Lloyd Hotel but also of the city of Amsterdam. For Jeanine, this city is ‘the universe’. The Lloyd Hotel represents the city in a certain ways with the creative connections and surprises you can find there. Majorie: ‘It’s bubbling with creativity here, the diversity which is typical for Amsterdam I also sense in the hotel.’

The Dutch capital has a special attraction for both for tourists and for organisations that want to host an event. Majorie: ‘We have a strong NGO network, who choose Amsterdam because of its central location and international guests who want the Amsterdam experience.

Unique identity

We have guests from all over the world; From guests who are less used to and not looking for the typical “plush hotel”, to guests who are looking for a 5-star experience. Jeanine: ‘If you spend a week here, you should feel comfortable and at home. Our colleagues in the restaurant and housekeeping do their best to recognize guests, that immediately makes you feel welcome.

The Lloyd Hotel has a unique identity in which creativity is guaranteed. That gives this place a special image. It is accessible and informal. It doesn’t matter whether you are staying in a 1 star or a 5 star room, everyone is treated in the same way. Often the initial connection with our guests develops into a more personal one. From the moment the phone rings to waving good-bye at the end of the event, we are the main contact for our guests. The personal touch is our main strength,’ says Jeanine.

Looking for a special location? Organise an event in the original office of the Royal Dutch Lloyd (1921) or in our Piano Room designed by Atelier van Lieshout. Meet on one of the platforms, designed by MVRDV. Get some fresh air whilst you wander around the docks during your walking meeting or take a boat trip from our Jetty. The Playground lives up to its name with all possible games for a creative session or use the Salon for a festive private dinner. On our terrace you can enjoy an excellent lunch, drink or BBQ.